Peninsula Co-op & Liquor

A Legacy in the Making

Our liquor journey began in 2021, with the acquisition of two Liquor Depot stores in Langford and Saanich Plaza, which we operated under the PenCo Liquor banner. In 2023, we welcomed seven Liquor Express stores across Greater Victoria and Nanaimo into our Peninsula Co-op Co-op family. Most recently in 2024, we added Metro Liquor in Brentwood Bay, completing our network of ten liquor stores across Vancouver Island.

Each store has been reimagined under the brand The Liquor Co. 1977 — blending modern service and local selection with vintage vibes and community-first values that trace back to our 1977 origins.

The Liquor Co. 1977 story:

Our crafted legacy stems from 1977, when a group of residents from the Saanich Peninsula started PENINSULA CO-OP.

Driven by a shared belief in community and cooperative values, they embarked on a journey with the simple goal of serving, supporting and connecting their neighbours.

The spirit of that inaugural year is the inspiration in our liquor stores, but it’s not just about savouring the past. It’s about inviting people to craft memorable moments, one sip at a time, while pouring love back into our community.

Visit one of our 10 liquor store locations across Vancouver Island — find the one nearest you at liquorco1977.com/locations.